숨런 · SoomRun

Brand & press

Press kit

Everything you need to write about SoomRun — logo · app icons · screenshots · colour and type guide · fact sheet. Take them one at a time or in a single bundle; every file lives under /assets/press/ on this site.

Download everything

The mark

One runner and two afterimages. The afterimages are the you that already went past — everything this app has to say is in that drawing.

Gold mark on night
Gold / night SVG PNG
Ink mark on paper
Ink / paper SVG PNG
Gold mark with its plate
Gold / plate SVG PNG
Ink mark with its plate
Ink / plate SVG PNG

Strokes that overlap inside the mark are separated by a background-coloured stroke, so each file names its background: -gold is for night (#0C0A15), -ink for paper (#FAF6EC). Over a photograph or any other colour, use the -on-night · -on-paper files, which carry their own plate.

Please do

  • Leave clear space of at least 25% of the mark's height.
  • Keep it 24 px or larger on screen, 8 mm in print.
  • Gold on dark surfaces, ink on light ones.
  • Use the mark on its own if you like.

Please don't

  • Mirror it. Afterimages on the right reverse the meaning.
  • Rotate, skew, add a shadow, gradient or outline.
  • Recolour it outside the brand palette.
  • Lock it up with other marks or words to make a new logo.

App icons

Don't round the corners yourself — iOS does that. The source is a 1024 square.

App icon, default
DefaultPNG 1024
App icon, dark
App icon, tinted
TintedPNG 1024
Apple Watch icon
Apple WatchPNG 1024

Colour

Night#0C0A15
Gold#FFD166
Paper#FAF6EC
Ink#1A1714
Burnt amber#8A5A00
Cobalt#8FA6FF

Never put gold on a light surface. On paper it lands at 1.34:1 and fails outright. Where a light surface needs the accent, use burnt amber (#8A5A00, 5.49:1) — the app already does. Cobalt belongs to yesterday's you and to segments where you are behind.

Type

RoleTypefaceLicence
Korean · bodyNoto Sans KR 400 / 500 / 700 / 900SIL OFL 1.1
Latin display · big numbersAntonSIL OFL 1.1
Labels · dataDM Mono 500SIL OFL 1.1

All three are free on Google Fonts. Always fall back to Noto Sans KR behind faces that carry no Hangul.

Writing the name

ContextForm
Korean숨런
EnglishSoomRun — one word, capital S and R
Together숨런 · SoomRun
Meaning숨 (soom) is Korean for breath. Worth a line wherever the name meets readers who don't read Hangul.
PublisherXTI Corp

Never: Soom Run · SOOM RUN · Soom-Run · soomrun outside a URL.

Screenshots

Korean · iPhone 1179×2556 PNG

Onboarding OnboardingPNG
Home HomePNG
Chase ChasePNG
Receipt ReceiptPNG
History HistoryPNG
Me MePNG

English · iPhone 1179×2556 PNG

Onboarding OnboardingPNG
Home HomePNG
Chase ChasePNG
Receipt ReceiptPNG
History HistoryPNG
Me MePNG

Apple Watch

Apple Watch chase screen ChaseJPG

Every number on these screens was computed by the engine from a demo history. None of them were typed in for the screenshot.

Fact sheet

ItemDetail
Name숨런 · SoomRun
One lineA running app where you race yesterday's you
PublisherXTI Corp
PlatformsiPhone (iOS 17+) · Apple Watch (watchOS 10+)
CategoryHealth & Fitness
PriceFree · optional SOOM+ subscription
LanguagesKorean · English
Version1.0.3
App Storeapps.apple.com/app/id6805682928
Websoom.x-ti.org
Contactmanager@x-ti.org

Boilerplate

Copy any of these as they are.

SoomRun is a running app where your only opponent is yesterday's you.
SoomRun is a running app with no leaderboard. Instead of strangers' times it replays your own past run in real time and puts it beside you, and the screen shows one number: how far ahead you are. It works on Apple Watch with no iPhone along.
Most running apps rank you against strangers. The top 1% sit at the head of the table, and someone who started last month never finds their row. SoomRun has no table.

It replays your past run on the clock instead. Yesterday's you sets off ahead, and the screen carries a single number — how many metres separate you right now. One tap on the wrist when you pull ahead, two when you get caught, and a spoken update every kilometre. With no history at all, your first run races a target-pace ghost.

There is no feed, no followers and no likes. Skip the optional account and nothing leaves the phone; health data is never transmitted either way. There are no analytics or advertising SDKs.

What you may do with these

The files on this page may be used to write about or introduce SoomRun, unmodified. They may not be used to brand another product or service, to imply sponsorship or partnership, or in altered form. Anything else — just ask: manager@x-ti.org.